The AI hiring secret that let Ohla US hire 7× faster and 2x sales

Founded as the U.S. division of a 50-year-old Latin-American marketing powerhouse, Ohla US specializes in staffing in-store sampling and product demonstrations for leading CPG brands. When a major beauty brand client chose to expand in the American market, Ohla US faced rapid growth and even faster hiring demands.

Challenge

Amanda Harrison, Head of People and Talent at Ohla US, single-handedly manages the entire hiring lifecycle, juggling:

• Up to 50 simultaneous openings for brand ambassadors and product demonstrators
• A deluge of 500-600 applications weekly, primarily via quick-apply job boards
• Manual processes for I-9 verification, E-Verify checks, and converting dozens of contractors to full-time status
• An ambitious mandate: scale from zero to 70 employees within one year

This intense workload quickly exposed limitations in their recruitment approach. 

“I hired 25 new employees and converted 35 contractors in a single week—but only after I found the right tools,” Amanda recalls.

“I hired 25 new employees and converted 35 contractors in a single week—but only after I found the right tools,”

Legacy video interview platforms, including HireFlix and HireVire, added unnecessary friction:

• Candidates struggled with interview links that didn't work on mobile
• HR teams manually scrolled through individual transcripts without useful summaries
• AI-driven insights were limited and difficult to act on

Solution

Ohla US streamlined its recruitment strategy with Truffle’s AI-powered one-way interview solution, with setup completed in just one afternoon:

1. Effortless intake: Amanda simply added each job description into Truffle, defined critical success metrics—such as sales-per-shift goals, bilingual abilities, and weekend availability—and Truffle instantly generated a tailored pre-screening interview.
2. Rapid candidate outreach: Applicants from platforms like Indeed and Facebook received a simple, universal Truffle link, eliminating ATS integration headaches.
3. Instant AI-based candidate triage: Truffle’s intuitive match scores prioritized qualified applicants, allowing Amanda to effectively review over 600 candidates weekly without burnout.
4. Clear, concise summaries for hiring managers: Managers accessed brief AI-generated summaries, bypassing lengthy video screenings and focusing subsequent interviews on cultural alignment rather than résumé recaps.

“The candidate interface is so straightforward. Zero emails from applicants unable to access their interviews,” Amanda says.

Results

With Truffle automating initial screenings, Ohla US saw transformative results in a matter of months:

Today, well over 90% of Ohla US’s field team consistently meets their sales targets, thanks directly to improved hiring quality enabled by Truffle.

Why It Worked

• Rapid efficiency: Automated knockout questions filtered out unqualified "quick applies," allowing Amanda to review only serious candidates.
• Candidate-centric experience: Mobile-friendly, accessible links significantly boosted applicant engagement.
• Real-world, actionable AI: Clear, easy-to-understand candidate summaries empowered hiring managers with confidence to make informed decisions quickly.

What’s Next?

Ohla US will soon integrate Truffle with its Zoho ATS through Zapier, eliminating manual processes entirely. Amanda also anticipates piloting Truffle’s audio-only mode for entry-level roles, reserving video for beauty advisor positions.

Key Takeaway

For businesses navigating intense hiring pressure, the right technology should give valuable time back and not take more of it away. With Truffle, Amanda and the Ohla US team turned recruitment from a bottleneck into an engine for growth, literally doubling retail sales performance.

If your hiring needs are demanding, follow Ohla US’s example: automate initial candidate screenings and invest your human energy where it counts—developing the talent that directly grows your business.