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Recruiting technology

Truffle launches custom branding and custom question AI match %

Generic interviews miss what makes your team unique. Learn how Truffle’s latest features help you showcase your brand and analyze candidates on the criteria that matter most.
Published on:
September 8, 2025
Updated on:
September 8, 2025

Hiring is never one size fits all. Your culture is not generic, your candidate pool is not identical to anyone else’s, and your interview criteria should not be either.

That is why we are rolling out two upgrades that put more control in your hands: Custom branding and custom question AI match %. Together they let you tailor the look and the logic of your asynchronous interviews so candidates meet your brand in the first seconds, and you get signal aligned to what we value most.

Why customization matters for candidate trust and hiring signal

Most one-way interview tools force everyone through the same template. Candidates feel like they are talking to a platform, not a team. Reviewers sift through answers without a shared definition of what good looks like. The costs show up fast:

  • Lower confidence to start and finish interviews
  • Inconsistent reviews and time lost in debate
  • Strong people missed because our criteria are not visible in the flow

We built these features to fix the first moments for candidates and the first pass for reviewers.

Custom branding that feels like you

First impressions shape the rest of the interview. With custom branding you make those seconds count.

What you can do now

  • Add your company logo and primary color across the candidate experience
  • Add a short welcome video on the interview welcome screen
  • Write a clear welcome message that sets expectations

Why it helps

  • Instant trust as candidates see a branded page instead of a generic tool
  • Warmer start with a 30 to 60 second message from the hiring manager or team lead
  • Fewer questions because you explain what great looks like before the first prompt

Good one-way interview welcome videos include

  • A thank you for applying
  • What great looks like in this role
  • How timing and retakes work
  • A quick wish of good luck

It takes minutes and raises the floor for candidate experience.

Custom question AI match % that reflects your priorities

Not every role is evaluated the same way. A customer support role might hinge on empathy and clarity. A field tech role might hinge on troubleshooting and safety. You should keep the prompts that work for you and still get consistent signal.

What you can do now

  • Add your own interview questions and get an AI match % for each, based on criteria you review during setup
  • See each question’s AI match % rolled into the overall match
  • Compare candidates on the questions you care about most, ranked on a common scale

How it works

  1. You add a custom question to an interview
  2. Truffle proposes evaluation criteria for that specific prompt
  3. You confirm or adjust it to fit your standards
  4. After candidates finish, Truffle computes an AI match % for that question and updates the overall match

Why it helps

  • Keep your voice while gaining consistent, comparable signal
  • Faster alignment because criteria sit next to each answer, not in a separate document
  • Sharper shortlists since the overall match reflects both banked and custom prompts

What is next

This launch is part of a broader push to make Truffle adaptable without adding complexity. We will keep improving personalization and trust where they matter most:

  • Better defaults for welcome videos by role family
  • Smarter criteria suggestions that learn from the edits you make
  • Clearer reviewer diagnostics that show why a candidate matched on a given prompt

Hiring should feel human and decisive. With custom branding and custom question AI match % we move closer to that outcome. You greet candidates as yourself. You evaluate answers against your standards. You act faster with more confidence. That combination is how small teams improve their hiring.

CEO & Co-Founder
Sean Griffith
Author

Sean began his career in leadership at Best Buy Canada before scaling SimpleTexting from $1MM to $40MM ARR. As COO at Sinch, he led 750+ people and $300MM ARR. A marathoner and sun-chaser, he thrives on big challenges.

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