Topic hub · 13 essays

Employer branding & candidate experience

Career pages, rejection emails, social recruiting, inclusive job descriptions, and everything else candidates see before they decide whether to take your call.

Latest in Employer branding & candidate experience

6 job description checklist items that stop unqualified applicants
Employer branding & candidate experience Aug 2026

6 job description checklist items that stop unqualified applicants

Most job description checklists edit the same three sentences everyone else already edits. Here's the checklist for the half of the posting that isn't sentences at all.

Sean Griffith 8 min read
Job ad headline examples that attract quality over volume
Employer branding & candidate experience Aug 2026

Job ad headline examples that attract quality over volume

Most job title advice is built to get you more applicants. If you're already drowning in resumes, that's the wrong target. Here's how to write a headline that changes who applies, by role type, with real examples.

Aliye Menzies 11 min read
How to keep candidates updated after a one-way interview
Employer branding & candidate experience Aug 2026

How to keep candidates updated after a one-way interview

A completion confirmation feels like an update to you. To a candidate who finished a one-way interview and heard nothing since, it reads like silence. Here's how to actually close that gap.

Rachel Hubbard 8 min read
How to write a job posting that doesn't attract unqualified applicants
Employer branding & candidate experience Jul 2026

How to write a job posting that doesn't attract unqualified applicants

Most job posting advice only fixes half the posting. Here's the other half, the part almost nobody edits, and why skipping it is the real reason the flood keeps coming back.

Sean Griffith 9 min read
A practical guide to candidate NPS in a funnel where the bots don't fill out surveys
Employer branding & candidate experience May 2026

A practical guide to candidate NPS in a funnel where the bots don't fill out surveys

Most candidate NPS guides treat the score as operational. It's lagging. Here's the leading indicator that predicts what cNPS will say six months later.

Sean Griffith 11 min read
9/80 work schedule: Is it worth it?
Employer branding & candidate experience Apr 2026

9/80 work schedule: Is it worth it?

Most 9/80 articles read like HR policy documents. This one uses real candidate feedback to show what the schedule actually feels like, when it breaks down, and how it compares to the 4/10

Rachel Hubbard 12 min read
LinkedIn InMail best practices for recruiters (with real examples)
Employer branding & candidate experience Mar 2026

LinkedIn InMail best practices for recruiters (with real examples)

Most recruiter InMails fail for the same three reasons, and candidates can spot them in two seconds. Three real examples of bad outreach, what LinkedIn's own response-rate data actually shows, and the five-part formula that earns replies.

Rachel Hubbard 12 min read
6 career page examples worth stealing from (sized for a small team)
Employer branding & candidate experience Feb 2026

6 career page examples worth stealing from (sized for a small team)

Most 'best career page' roundups show you Airbnb and Netflix, companies with a design team and a thousand-person culture budget. Here's what actually transfers if you're running the careers page yourself, on top of your real job.

Aliye Menzies 8 min read
6 thoughtful job rejection email templates for every stage
Employer branding & candidate experience Feb 2026

6 thoughtful job rejection email templates for every stage

Discover 6 job rejection email templates for every stage of the hiring process, including the final round. Learn how to reject candidates while leaving a positive impression.

Aliye Menzies 9 min read
How to add an employee to your LLC, step by step
Employer branding & candidate experience Feb 2026

How to add an employee to your LLC, step by step

Before you make an offer, your LLC needs an EIN, state tax accounts, workers' comp, and an operating agreement that accounts for employees. Here's the order to do it in, and what most first-time employers miss.

Sean Griffith 11 min read
Position filled email template: 6 versions for every stage of hiring
Employer branding & candidate experience Feb 2026

Position filled email template: 6 versions for every stage of hiring

A position filled email template for every stage of hiring, so you can close out a role without ghosting the people who applied.

Rachel Hubbard 12 min read
Social media recruiting for small businesses in 2026
Employer branding & candidate experience Feb 2026

Social media recruiting for small businesses in 2026

Most social recruiting advice assumes a marketing team, a content calendar, and a paid ad budget. Here's what actually works when it's just you, posting the role yourself.

Sean Griffith 7 min read
Why candidates reject your job offers (and how to fix it)
Employer branding & candidate experience Feb 2026

Why candidates reject your job offers (and how to fix it)

You screened the applications, ran the interviews, and picked your person. Then they said no. Most declined offers trace back to something fixable in your process. Here are the seven reasons candidates say no, with a diagnosis and a fix for each.

Sean Griffith 6 min read
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