Choosing between video interview platforms feels like comparing two different philosophies about hiring. Willo positions itself as a streamlined screening specialist with AI-powered insights and browser-based simplicity, while Spark Hire offers a comprehensive hiring suite that bundles video interviews with applicant screening and tracking and talent assessment tools.
This comparison breaks down pricing, features, candidate experience, and integration capabilities to help you determine which platform fits your hiring workflow and budget.
Compare Willo and Spark Hire at a glance
Willo is a modern, affordable video interviewing platform with AI features and identity verification. Spark Hire offers a more comprehensive solution that includes a full applicant tracking system (ATS) and detailed reporting. Both platforms help organizations screen candidates faster than phone calls or in-person interviews, but they take different approaches.
Here's how they compare:
What are Willo and Spark Hire?
Willo is a one way video interviewing platform where candidates record responses to your questions on their own schedule. The platform includes AI-powered transcription, candidate summaries, and identity verification to confirm the right person completes each interview. Willo works entirely in a web browser with no downloads, supports 18 languages, and connects to other tools through Zapier.
Spark Hire started as a video interviewing platform but evolved into a broader hiring suite. The platform now offers asynchronous interviews, live video meetings, an integrated ATS called Recruit, automated reference checking, and predictive talent assessments. Spark Hire positions itself as an all-in-one solution for companies that want to consolidate their hiring tools.
The fundamental difference? Willo specializes in one thing; video screening. Spark Hire aims to handle your entire hiring workflow.
Willo and Spark Hire feature by feature comparison
Here's how the two platforms stack up against each other.
Interview types and capabilities
Willo focuses exclusively on asynchronous video interviews. Candidates record responses to your questions whenever it's convenient for them. This approach works well for initial screening rounds when you're evaluating dozens or hundreds of applicants.
Spark Hire offers both asynchronous interviews (called "one-way" interviews) and live video meetings. This flexibility lets you use asynchronous screening for high-volume roles and switch to live interviews for later hiring stages.
If you already use Zoom or Microsoft Teams for live calls, Willo's focused approach might be all you need. Companies without existing video tools might appreciate Spark Hire's dual capability.
Candidate experience and accessibility
Willo works in any web browser with no apps andno account creation. Candidates receive a unique link, click through to start recording, and that's it. The platform reports an average completion rate of 80%, which they attribute to removing friction from the candidate experience.
Spark Hire also offers browser-based interviews, but some features require account creation or app downloads depending on your settings. The platform provides 24/7 candidate support in multiple languages, which helps when technical issues pop up.
Both platforms work on mobile devices, but Willo's no-signup requirement gives it an edge for candidate convenience. When you're competing for talent, reducing every barrier matters.
AI and analytics features
Willo Intelligence generates candidate summaries that highlight key points from video responses. The platform also transcribes interviews in multiple languages and suggests follow-up questions based on candidate answers. Identity verification through document scanning and facial recognition confirms the person interviewing matches the applicant.
Spark Hire's AI capabilities focus on predictive talent assessment. The platform uses machine learning to score candidates based on their responses and compare them against successful hires in similar roles. Comprehensive reporting dashboards track metrics like time-to-hire, interviewer activity, and candidate progression.
Willo's tools lean toward summarization and workflow automation. Spark Hire emphasizes predictive analytics and performance tracking.
Branding and customization
Willo allows custom branding on all plans. You can add your logo, colors, and company messaging to the candidate-facing interview experience. Email templates, branded landing pages, and the option to remove Willo branding entirely on higher-tier plans give you control over the candidate experience.
Spark Hire offers similar customization options, including branded interview invitations, custom email templates, and personalized candidate portals. The platform's extensive feature set means you can also customize workflows, evaluation forms, and hiring stage definitions.
Both platforms understand that candidate experience reflects on your employer brand.
Willo and Spark Hire pricing breakdown and value analysis
Willo's Growth plan starts at $249 per month and includes unlimited jobs, 100 candidate interviews, AI features, and integrations. The Scale plan costs $399 per month and bumps you to 300 interviews with priority support. All plans offer month-to-month flexibility.
Spark Hire's Pro plan costs $299 per month for up to 100 employees and includes one-way interviews, live video, and basic ATS features. The Growth plan runs $499 per month for up to 500 employees and adds advanced analytics, custom workflows, and dedicated customer success support.
Here's what those numbers mean:
- Per-interview cost: At 100 interviews monthly, Willo costs $2.49 per interview while Spark Hire's Pro plan costs $2.99 per interview
- Volume flexibility: Willo charges the same rate regardless of team size, while Spark Hire's pricing scales with employee count
- Contract commitment: Willo allows monthly cancellation, while Spark Hire encourages annual contracts
Plan limits and restrictions
Willo places limits on candidate interviews per month but allows unlimited jobs, team members, and hiring managers on all plans. If you exceed your interview quota, you can purchase additional credits or upgrade.
Spark Hire limits features based on employee count and plan level. Monthly plans restrict the number of active jobs and lack some advanced features like custom workflows and API access. The platform also charges separately for add-ons like reference checking and talent assessments.
Willo's limits are straightforward and based on interviews per month. Spark Hire's restrictions vary based on employee count, contract length, and feature selection.
Contract terms and flexibility
Willo operates on month-to-month contracts across all plans. You can scale up or down based on hiring needs. This flexibility works well for companies with seasonal hiring patterns or those testing the platform before committing long-term. They also offer a 50% discount for nonprofits and special pricing for early-stage startups.
Spark Hire offers monthly billing but reserves their best pricing and full feature access for annual contracts. You can start month-to-month, but you'll pay more per month and miss features like advanced reporting and custom integrations until you commit to a year.
If your hiring volume fluctuates or you're testing video interviews for the first time, Willo's no-commitment approach reduces financial risk.
Integration ecosystem and workflow automation
Willo connects to over 5,000 applications through Zapier, Integrately, and their open API. This means you can connect Willo to virtually any ATS, HRIS, or communication platform, though you'll configure these integrations yourself or work with their support team.
Spark Hire offers 40+ native integrations with popular ATS platforms like Greenhouse, Lever, and BambooHR. Pre-built connections sync candidate data automatically without requiring middleware like Zapier. However, if your ATS isn't on their supported list, you're limited to manual data entry or CSV exports.
The trade-off? Breadth versus depth. Willo can connect to almost anything with some setup work. Spark Hire offers plug-and-play simplicity for supported systems.
ATS and HRIS connections
Willo integrates with major ATS platforms through Zapier or API connections, automatically creating candidate records and syncing interview status updates. You can trigger interview invitations when candidates reach specific hiring stages and push completed interviews back to your ATS for review.
Spark Hire's native ATS integrations go deeper, syncing candidate profiles, interview feedback, evaluation scores, and hiring decisions bidirectionally. Some integrations even embed video interviews directly in your ATS interface, so hiring managers never leave their primary system.
If you use a mainstream ATS like Greenhouse or Workable, Spark Hire's native integration probably offers a smoother experience. For less common systems or custom-built tools, Willo's flexible integration options might be your only choice.
Who Spark Hire and Willo are best for
Here's who the two platforms best suit.
High-volume recruiting teams
Willo excels at screening large applicant pools quickly and affordably. The platform's unlimited jobs and straightforward per-interview pricing make it easy to budget for high-volume hiring cycles. Companies hiring for retail, hospitality, customer service, or other roles with dozens of applicants per opening will appreciate Willo's speed and simplicity.
Spark Hire works for high-volume hiring too, but the employee-count-based pricing can become expensive as your organization grows. The platform's strength lies in managing complex hiring workflows across multiple departments, which matters more for enterprise companies than small businesses screening for a few key roles.
Small business hiring
Willo's month-to-month contracts and lower entry price make it accessible for small businesses testing video interviews for the first time. The platform's simplicity means you don't need a dedicated recruiting team or technical staff to get value from it. Small businesses can implement Willo, use it for a few months during a hiring push, then pause or downgrade when hiring slows.
Spark Hire's comprehensive feature set might be overkill for small businesses, especially those without existing ATS systems. However, if you're ready to professionalize your entire hiring process and want one platform that grows with you, Spark Hire's all-in-one approach could justify the higher cost.
Enterprise and complex hiring workflows
Spark Hire's advanced features like predictive talent assessment, custom workflows, and deep ATS integration make it better suited for enterprise organizations with formal hiring processes. Large companies with compliance requirements, multiple approval stages, and dedicated recruiting teams will appreciate the platform's depth and control.
Willo can work for enterprise customers, particularly as a specialized screening tool that complements an existing ATS. However, the platform's simplicity might feel limiting for organizations that need extensive customization, detailed analytics, or complex approval workflows.
Other video interview options
If you want the fastest path from application to the next stage, Truffle is the pick. It gives you async interviews and automatically surfaces best matches in minutes so you move the right people forward without extra steps.
How Truffle stands out
- Built for lean teams that need speed and clarity
- AI turns answers into structured notes and match %
- Clean setup, one link to invite everyone, 300+ integrations
How others compare
- HireVue fits large enterprises that need deep assessments and custom programs
- VidCruiter focuses on very high volume hourly hiring
- Willo and Spark Hire cover the basics, but add more setup or fewer automation features
- Hireflix is lightweight for one way interviews, with fewer analytics
Choosing between Willo and Spark Hire
Picking a video interview platform is more than a feature checklist: it’s a choice of philosophy. Willo is a simple screener built for speed and simplicity: browser-based, no accounts, with AI summaries and identity verification. On the other hand, Spark Hire is an all-in-one suite bundling one-way and live interviews with an ATS, reference checks, and predictive assessments.
This guide compares pricing, candidate experience, integrations, and real-world fit so you can decide whether a focused tool or a comprehensive platform matches your hiring workflow and budget.
