Writing the perfect job ad is key to attracting the right candidates for your open roles.
It’s not enough to simply list qualifications and responsibilities—you need to post an Indeed job listing that stands out, connects with your ideal candidate, and clearly explains why they should apply.
Whether you're looking to hire quickly or find someone with specific skills, crafting a well-thought-out job ad can make all the difference.
In this guide, we'll show you how to write the perfect job ad on Indeed, including a helpful template to get you started.
Table of Contents
Why a great job ad matters
A well-written job ad does more than just inform candidates about a job opening. It serves multiple purposes:
- Attracts qualified candidates: A detailed, engaging job description helps filter out unqualified candidates and attracts those who are a great fit.
- Conveys your company culture: Job seekers want to work somewhere they can thrive. By sharing insights into your company culture and values, you appeal to candidates who share those values.
- Sets clear expectations: Transparency about responsibilities, compensation, and qualifications ensures that applicants know what to expect from the job.
How to write the perfect Indeed job ad
Follow these steps to craft a compelling, detailed job ad on Indeed that resonates with candidates and encourages the right people to apply.
1. Start with an engaging job title
Your job title should be clear and specific. Candidates searching on Indeed rely on keywords to find relevant positions. Avoid vague titles like “Marketing Ninja” or “Customer Service Rockstar,” as these may not attract the right candidates. Instead, use titles like “Marketing Coordinator” or “Customer Support Specialist.”
- Examples of good titles:
- Digital Marketing Manager
- Senior Data Analyst
- Restaurant Host
2. Write a compelling introduction
The introduction is your chance to grab the candidate’s attention. In just a few sentences, explain what makes your company unique and why this role matters. Share the bigger picture—why this position is important to your team and how the candidate will contribute to the company’s success.
Example:
“At [Your Company Name], we’re on a mission to [insert company’s goal]. Our team is passionate, driven, and dedicated to [industry-related goal]. We’re looking for a [job title] who shares our vision and wants to make an impact in a fast-paced, innovative environment. If you're excited about [specific project or task], then this role is for you.”
3. Outline the key responsibilities
Now that you've hooked the candidate with your intro, dive into the day-to-day responsibilities of the role. Be concise but thorough. Make sure to list essential tasks the candidate will be responsible for, while avoiding long paragraphs. Bullet points help break up text and make the responsibilities clear at a glance.
Example:
- Lead the development and execution of marketing campaigns across social media platforms.
- Collaborate with cross-functional teams to design new product initiatives.
- Analyze data to measure the success of marketing efforts and recommend improvements.
- Manage and maintain the company’s online presence, ensuring brand consistency.
4. Specify required qualifications
Qualifications should be realistic and reflect the skills necessary for the role. If you're looking for a certain level of experience or specific technical abilities, mention them here. Avoid overwhelming potential candidates with a long list of requirements—focus on the essentials.
Example:
- 3+ years of experience in digital marketing or related field.
- Strong understanding of social media marketing and analytics tools.
- Experience with project management and cross-functional team collaboration.
- Excellent communication skills, both written and verbal.
5. Highlight company culture and benefits
This is your chance to show why your company is a great place to work. Share details about your company culture, any team-building initiatives, and unique benefits. Candidates are increasingly looking for roles that align with their values, so highlighting your company’s mission and environment can set you apart from the competition.
Example:
“At [Your Company], we believe in fostering an inclusive and supportive work environment where everyone has the chance to grow. Our team enjoys flexible work hours, competitive salaries, and professional development opportunities. We’re dedicated to giving back to our community, and we regularly organize team events and volunteer initiatives.”
6. Include compensation details
Being upfront about compensation can save you time in the hiring process. Including a salary range shows transparency and ensures you attract candidates who are comfortable with the compensation offered. Be clear about any bonuses, equity options, or other perks.
Example:
Compensation: $60,000 - $75,000 per year, depending on experience, plus performance-based bonuses.
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Indeed Job Ad Template
Here’s a template to help you create the perfect Indeed job ad. You can modify it to fit your company and the specific role.
Job Title: [Insert Job Title]
Location: [Insert Location or Remote]
About Us
At [Your Company], we’re passionate about [mission or goal]. We believe in [core value], and our team works hard to [specific mission]. If you’re looking to join a dynamic team that’s focused on [insert industry challenge or goal], then you’ve come to the right place.
Responsibilities
As a [Job Title], you will:
- [Key responsibility #1]
- [Key responsibility #2]
- [Key responsibility #3]
- [Key responsibility #4]
- [Additional tasks that are essential to the role]
Qualifications
We’re looking for someone who has:
- [Required skill or qualification #1]
- [Required skill or qualification #2]
- [Required skill or qualification #3]
- [Additional qualification relevant to the job]
Why You’ll Love Working Here
At [Your Company], we offer:
- Competitive salary: [Salary Range or Compensation Details]
- Flexible work hours and remote work opportunities
- [Benefit #1: Healthcare, PTO, etc.]
- [Benefit #2: Professional development, team-building activities]
How to Apply
Please submit your resume and a brief cover letter explaining why you’re a great fit for this role. We look forward to hearing from you!
Final thoughts on writing the perfect Indeed job ad
The perfect Indeed job ad isn’t just about listing tasks and qualifications. It’s about telling a story—your company’s story—and showing potential candidates why they should be excited about joining your team. By following these steps and using our template, you’ll create a job ad that stands out, attracts qualified candidates, can be used on any Indeed alternative, and helps you hire faster.